BUILD PRIMARY RELATIONSHIPS

Accelerate customer activation and grow lifetime value with frictionless, personalized experiences.

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The Pinwheel Switch Kit

Help customers cut ties with their legacy bank with automatic detection and one-click switching of primary transactions.

Make direct deposit switching easy

Present a personalized prompt or incentive for switching direct deposit when intent is highest within the account opening flow.

Offer the industry's top performing deposit switch experience

Our algorithm routes users to the most optimized deposit switch experience, delivering 30% more switches than any other provider.

Automatically detect recurring payments

Our algorithm is 80% more accurate in detecting recurring payments when tested against competitive solutions.

Enable 1-click bill switching and cancellation

Offer 1-click switching for 100+ merchants and easy guided switches for 150k more without leaving your app.

The Pinwheel Switch Kit

Help customers cut ties with their legacy bank with automatic detection and 1-click switching of primary transactions.

Break through the top 2 barriers to primacy:

70%

of consumers would switch banks if they could transfer direct deposits in seconds

way consumers reported choosing their primary bank is by where they pay most of their bills

70%

of consumers would switch banks if they could transfer direct deposits in seconds

way consumers reported choosing their primary bank is by where they pay most of their bills

Save customers money while you make more

Bill Navigator saves customers money on their bills while enabling new revenue opportunities for your bank.

Personalize offers with better data

Our transactions dashboard will help identify where your customers have existing credit products outside your bank so you can tailor specific offers to bring those in-house.

Generate new revenue

Pair Bill Navigator with a premium checking product to generate a new subscription revenue stream.

Increase customer engagement

Subscription management brings your customers back to your banking app more frequently which gives you more opportunities to grow the relationship.

Reduce churn and prevent deposit flight

Stop customers from seeking bill management solutions elsewhere and risk them being upsold other financial products by another provider (e.g. credit cards or mortgages).

Save customers money while you make more

Bill Navigator saves customers money on their bills while enabling new revenue opportunities for your bank.

Personalize offers with better data

Our transactions dashboard will help identify where your customers have existing credit products outside your bank so you can tailor specific offers to bring those in-house.

Generate new revenue

Pair Bill Navigator with a premium checking product to generate a new subscription revenue stream.

Increase customer engagement

Subscription management brings your customers back to your banking app more frequently which gives you more opportunities to grow the relationship.

Reduce churn and prevent deposit flight

Stop customers from seeking bill management solutions elsewhere and risk them being upsold other financial products by another provider (e.g. credit cards or mortgages).

WIN PRIMACY

Pinwheel customers have achieved results including:

Direct Deposit Enrollment

Time to 1st Deposit

Lifetime Value

UNLOCK LIFETIME VALUE

Real-time income connectivity enables a more personalized experience, driving primacy and profitability

NEXT GENERATION ACCOUNT OPENING

Connect to the core of consumers' financial lives with Pinwheel Prime ➔

Instant Insights

Personalize account opening and reduce fraud with I-9 verification.

I-9 verification returned

PreMatch identifies payroll records based on customer profile data

Pre-qualify customers for personalized offers

Drive Direct Deposit

Accelerate intent and achieve the industry's best conversion rates with Pinwheel Prime’s intelligent waterfall.

Instant analysis of variables across provider eligibility, payroll scenario, device and credentials

Personalized, two-click switch

Identification of the optimal switching experience per user

Increase LTV

Direct deposit switch is just the beginning when you are connected to the core.

Monitor income growth

Receive alerts for changes to direct deposit allocations

Improve lifecycle decisioning with real-time income connectivity

“70% of consumers say they would be more likely to switch banks if they could digitally transfer their direct deposit in seconds.”

Savanta Research

February 2024

INDUSTRY LEADING CONVERSION

100% Credential-less Deposit Switch

See what's possible with first-of-its-kind income connectivity at account opening.

Open account

Payroll record

Matched

Identity

Verified

I-9

Verified

Income

YTD earnings confirmed

Customer Value

High

Full pay check switched

$3,200

Incentive eligible

$250

Mortgage payment detected

$4,326

INSIGHTS THAT MATTER

Helping you achieve and defend primacy is our only goal. Together we’ll design custom, actionable insights that increase the effectiveness of your engagement programs.

Primacy Assessment

Our team of experts will work collaboratively with you to assess your current capabilities and build a roadmap to help you meet your goals for customer growth and engagement.

Share of Income

Pinwheel solves the income gap, giving you first-of-its-kind income insights to power your primacy campaigns.

Primacy Score

Understand your position in each customer's financial stack with Pinwheel's proprietary Primacy Score.

Lifecycle Personalization

Use real-time income insights to enable next generation offer personalization wherever your customers need you the most.