Achieve primacy day 1 with Pinwheel Switch Kit

Increase activation rate and ROI of digital accounts with frictionless direct deposit and bill switching.

Break through barriers to acquisition and activation

70%

of consumers would be more likely to switch banks if they could digitally transfer their direct deposit in sections.

68%

of consumers report not using a new account due to difficulty switching their direct deposits and recurring payments.

63%

of consumers avoid switching banks because transferring automatic payments is a hassle.

70%

of consumers would be more likely to switch banks if they could digitally transfer their direct deposit in sections.

68%

of consumers report not using a new account due to difficulty switching their direct deposits and recurring payments.

63%

of consumers avoid switching banks because transferring automatic payments is a hassle.

Break through barriers to acquisition and activation

70%

of consumers would switch banks if they could transfer direct deposits in seconds

#1

way consumers reported choosing their primary bank is by where they pay most of their bills

70%

of consumers would switch banks if they could transfer direct deposits in seconds

#1

way consumers reported choosing their primary bank is by where they pay most of their bills

The Pinwheel Switch Kit

Help customers cut ties with their legacy bank with automatic detection and one-click switching of primary transactions.
Make direct deposit switching easy
Present a personalized prompt or incentive for switching direct deposit when intent is highest within the account opening flow.
Offer the industry's top performing deposit switch experience
Our algorithm routes users to the most optimized deposit switch experience, delivering 30% more switches than any other provider.
Automatically detect recurring payments
Our algorithm is 80% more accurate in detecting recurring payments when tested against competitive solutions.
Enable 1-click bill switching and cancellation
Offer 1-click switching for 100+ merchants and easy guided switches for 150k more without leaving your app.

The industry's only holistic bill management solution:

Instant detection of recurring payments
checkmark icon
Frictionless switching for bills paid both through card and ACH
checkmark icon
Visibility into upcoming payment due dates to avoid account overdraft
checkmark icon
Ongoing management of existing and new recurring payments over time
checkmark icon

Capture prime transactions and accelerate ROI

Pinwheel customers have achieved results including:

-
65
%
Time to 1st Deposit
+
11
%
Of users’ monthly bill total switched within the first 45 days
+
14
%
Lifetime Value

Grow LTV with real-time, source of truth data

Grow LTV with
real-time, source
of truth data

Better understand your competitive landscape
Build targeted growth or win-back strategies
Develop precision cross-sell offers
Direct Deposit Allocations Monitoring
gray arrow up
Build targeted growth or win-back strategies and better understand your competitive landscape with source-of-truth view into your customers’ direct deposit allocations.
External Account Transactions Visibility
gray arrow up
Develop precision cross-sell offers that grow LTV a comprehensive and accurate insight into your customers’ recurring payments, powered by our proprietary detection algorithm.

Grow LTV with real-time, source of truth data

Better understand your competitive landscape
Build targeted growth or win-back strategies
Develop precision cross-sell offers
Direct Deposit Allocations Monitoring
gray arrow up
Build targeted growth or win-back strategies and better understand your competitive landscape with source-of-truth view into your customers’ direct deposit allocations.
External Account Transactions Visibility
gray arrow up
Develop precision cross-sell offers that grow LTV a comprehensive and accurate insight into your customers’ recurring payments, powered by our proprietary detection algorithm.

Security at Pinwheel

Pinwheel's security program meets or exceeds industry standards. With multiple controls in place, we ensure your personal information remains safe. Plus, we're the only API provider with a Chief Information Security Officer (CISO).

Earned wage access (EWA) has helped consumer finance companies to become the primary financial account by leveraging a powerful incentive. Download this guide to learn the basics of EWA, along with best practices for implementation, risk reduction, and data accuracy.

Read more about Pinwheel’s dedication to  security   ➔

Consumer Banking
Sentiment 2025

New consumer data reveals the latest trends driving primary and secondary account decisions across generations.
Getting started is easy

Let’s talk about how Pinwheel can deliver game-changing results for your acquisition funnel.