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Case Study

Success rate for EECU’s deposit change feature improves by over 50% after switching to Pinwheel PreMatch

Success rate for EECU’s deposit change feature improves by over 50% after switching to Pinwheel PreMatch
Case Study

Success rate for EECU’s deposit change feature improves by over 50% after switching to Pinwheel PreMatch

Challenge

EECU wanted to deepen primacy with their customers, appeal to younger audiences, and grow their low-cost consumer deposits. Their previous digital deposit switching solution delivered a less intuitive user experience, resulting in a poor success rate.

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Solution

In 2024, EECU implemented Pinwheel PreMatch, which allows users to bypass platform search and credentialed login. Instead, PreMatch proactively identifies the user’s payroll account and authenticates using a one-time passcode.

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Founded in 1934, EECU is a credit union based in Fort Worth, TX. With $3.85B+ in assets, EECU offers a wide range of financial services, including personal banking, business banking, and wealth management.

EECU has been recognized as a top Credit Union in Texas on Forbes’ list of America’s Best-in-state Credit Unions 2024.